You might be familiar with this small gadget called Google. You are aware that there are 3.5 billion searches for information every day, right? Google, though, is a lot more than a search engine. a much more. In fact, in addition to its search engine, Google offers a wide range of business tools that can be extremely helpful to marketers. To ensure that your company is fully utilizing all that Google has to offer, we have compiled a list of the most important Google marketing tools available to you.
Google Business Products that are Beneficial:
Webmaster Tools of Google: Want to know more about how Google views the health of your website? Create a Google Webmaster Tools account right away. Google Webmaster Tools will help you examine your current search traffic so you can understand how people are currently finding you. It can also alert you to any red flags that could prevent your site from being found in search results.
Here is a summary of how Google Webmaster Tools can aid with website optimization, right from the source.
Google My Business: Indeed, creating a Google Business Profile is free. You may manage your business from Google Search and Maps for free and start attracting more clients after creating your profile. Businesses and organizations can easily manage their web presence throughout Google with the Google Business Profile tool. You can change your business information and authenticate your business to make it easier for people to locate you.
Google Suite: Sheets, Docs, Slides, and Forms: Working on a project with your team’s other marketers?
You can use Google Suite instead of traditional desktop applications because it is a collection of some excellent collaboration tools. These are them:
For Word documents, use Google Docs.
For Excel spreadsheets, use Google Sheets
For PowerPoint presentations, use Google Slides
Google Forms makes it simple to gather replies to surveys
Use them to share and work together on surveys, polls, ebook or blog post draughts, marketing or SlideShare presentations, or analysis of marketing data. With a short download of a mobile app, projects may be accessed across devices and instantly saved.
Google AdWords: It can make sense to experiment with Google AdWords, Google’s pay-per-click (PPC) offering, if you want to give your organic search ranking attempts a little boost. Here’s how it operates in case you haven’t tried it yet:
When someone searches on Google for a certain keyword connected to your business, your adverts show up above or to the right of the organic search results (see screenshot below). The price of your advertisements depends on how competitive the keyword you’re targeting is, but you only have to pay if users click on them.
Google AdWords Keyword Planner: You should first and foremost conduct some keyword research if you want to improve your organic SEO. In order to focus your SEO efforts and produce material that will be found by the proper searchers, keyword research can assist you select the keywords to target while you create blog and website content.
Although the Google AdWords Keyword Planner is a tool designed to assist you in organising your AdWords campaigns, you can also use it to get fresh keyword suggestions and ideas to aid in your organic keyword research. To utilise the Keyword Planner, you must first create an AdWords account, but you are not required to create any ads as a result.
DoubleClick Digital Marketing: An integrated ad technology platform called DoubleClick Digital Marketing (DDM) helps marketers to more successfully plan, run, and expand powerful digital marketing campaigns. DDM combines world-class tools to assist customers in managing comprehensive programmes across numerous channels.
Drive by Google: With Google Drive, users may save up to 15 GB of items, including photographs, documents, drawings, videos, and more, for free in the cloud.
You’re trying to deliver a huge photograph or PowerPoint presentation to your team members.
With Google Drive, you can easily collaborate with others and avoid the hassle of dealing with email attachments that are too big.
Google Voice: It makes sense that we would utilise the internet to manage our phone conversations in a time when so many people use their phones to access the internet. You can manage several phone lines, generate personalised voicemail messages depending on who is calling, and easily translate voicemail messages using Google Voice, despite the fact that it is only available in the U.S.
Google Calendar: Being organised is essential to becoming a successful marketer, especially if you have numerous responsibilities. Introducing Google Calendar, a simple tool for scheduling meetings, managing your daily calendar, and sharing it with others. If your company uses Google Apps for Work, your employees can automatically use Google Calendar to reserve conference rooms and verify each other’s availability for meetings, making everything even more efficient.
Google Analytics: How many people who visit your website for the first time vs. people who return? How long do visitors stay on your website? Does it have a high rate of bounces?
Google Analytics, the company’s free website analytics tool, can provide answers to all of these crucial analytical queries. Google Analytics can help you gain a more intelligent understanding of the traffic to your website and how visitors are finding and using it.
YouTube: That is correct! Since YouTube became a Google product in 2006, video marketers can’t afford to ignore it as a potent marketing tool given that its 1 billion+ viewers watch hundreds of millions of hours of content there every day and create billions of views.
AdSense by Google: Google Adsense should not be overlooked if you do operate a YouTube channel. For marketers that oversee content creation and management for an expanding online business but are unsure of how to monetize it, AdSense is the ideal solution. You actually need an AdSense account if you want to join YouTube’s Partner Program and host adverts on your videos.